Data protection
We are very pleased that you are interested in our company. Data protection is of a
particularly high priority for the management of UMDO Agency LLC (limited liability). A use
of the internet pages of the UMDO Agency LLC (limited liability) is basically possible without
any indication of personal data. However, if a data subject wants to use special company
services via our website, processing of personal data could become necessary. If the
processing of personal data is necessary and there is no legal basis for such processing, we
generally obtain the consent of the person concerned.
The processing of personal data, such as the name, address, e-mail address, or telephone
number of a data subject shall always be in line with the General Data Protection Regulation
(GDPR), and in accordance with the country-specific data protection regulations applicable
to UMDO Agency LLC (limited liability). By means of this data protection declaration, our
company would like to inform the public about the type, scope and purpose of the personal
data we collect, use and process. Furthermore, data subjects are informed of the rights to
which they are entitled by means of this data protection declaration.
As the controller responsible for processing, UMDO Agency LLC has implemented
numerous technical and organizational measures to ensure the most complete protection
possible for the personal data processed via this website. Nevertheless, Internet-based
data transmissions can generally have security gaps, so that absolute protection cannot be
guaranteed. For this reason, every person concerned is free to transmit personal data to us
in alternative ways, for example by telephone.
1. Definitions
The data protection declaration of UMDO Agency LLC is based on the terms used by the
European legislator for directives and regulations when the General Data Protection
Regulation (GDPR) was issued. Our data protection declaration should be legible and
understandable for the general public as well as for our customers and business partners.
To ensure this, we would like to explain the terms used in advance.
We use the following terms, among others, in this data protection declaration:
• a) Personal data
Personal data is any information relating to an identified or identifiable natural
person (hereinafter „data subject“). A natural person is considered to be
identifiable if, directly or indirectly, in particular by means of assignment to an
identifier such as a name, an identification number, location data, an online
identifier or to one or more special features, the expression of the physical,
physiological, genetic, psychological, economic, cultural or social identity of this
natural person can be identified.
• b)
data subject Data subject is any identified or identifiable natural person whose
personal data is processed by the data controller.
• c) Processing
Processing is any process carried out with or without the help of automated
processes or any such series of processes in connection with personal data such
as collecting, recording, organizing, arranging, storing, adapting or changing,
reading out, querying, the use, disclosure by transmission, distribution or any
other form of making available, matching or linking, restriction, deletion or
destruction.
• d) Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of
restricting their future processing.
• e) Profiling
Profiling is any type of automated processing of personal data that consists of
using this personal data to evaluate certain personal aspects relating to a natural
person, in particular aspects related to work performance, economic situation,
analyze or predict that natural person’s health, personal preferences, interests,
reliability, conduct, whereabouts or relocation.
• f) Pseudonymization
Pseudonymization is the processing of personal data in such a way that the
personal data can no longer be assigned to a specific data subject without the use
of additional information, provided that this additional information is kept
separately and is subject to technical and organizational measures that ensure
that the personal data are not assigned to an identified or identifiable natural
person.
• g) Controller or person
responsible for processing Controller or person responsible for processing is the
natural or legal person, public authority, institution or other body that alone or
jointly with others decides on the purposes and means of processing personal
data. If the purposes and means of this processing are specified by Union law or
the law of the Member States, the person responsible or the specific criteria for
his naming can be provided for by Union law or the law of the Member States.
• h) Processor
Processor is a natural or legal person, public authority, institution or other body
that processes personal data on behalf of the person responsible.
• i) Recipient
Recipient is a natural or legal person, public authority, agency or other body to
which personal data is disclosed, regardless of whether it is a third party or not.
However, authorities that may receive personal data in the context of a specific
investigation mandate under Union or Member State law are not considered
recipients.
• j) Third party Third
party is a natural or legal person, public authority, agency or body other than the
data subject, controller, processor and persons who, under the direct
responsibility of the controller or processor, are authorized to process the
personal data.
• k) Consent
Consent is any expression of will voluntarily given by the data subject in an
informed manner and unequivocally for the specific case in the form of a
declaration or other clear affirmative action, with which the data subject
indicates that they are processing the data concerning them agrees to personal
data.
2. Name and address of the person responsible for processing
The person responsible within the meaning of the General Data Protection Regulation,
other data protection laws applicable in the member states of the European Union and
other provisions of a data protection nature is:
UMDO Agency LLC
407 Lincoln RD STE 12-N
Miami Beach FL 33139
Email: info@umdo-agency.com
Website: www.umdo-agency.com
3.Cookies
The Internet pages of the UMDO Agency LLC use cookies. Cookies are text files that are
filed and saved on a computer system via an Internet browser.
Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A
cookie ID is a unique identifier of the cookie. It consists of a character string through which
websites and servers can be assigned to the specific internet browser in which the cookie
was stored. This enables the visited websites and servers to distinguish the individual
browser of the person concerned from other internet browsers that contain other cookies.
A specific internet browser can be recognized and identified via the unique cookie ID.
Through the use of cookies, the UMDO Agency LLC can provide the users of this website
with more user-friendly services that would not be possible without the cookie setting.
By means of a cookie, the information and offers on our website can be optimized for the
user. As already mentioned, cookies enable us to recognize the users of our website. The
purpose of this recognition is to make it easier for users to use our website. For example,
the user of a website that uses cookies does not have to re-enter their access data each
time they visit the website because this is done by the website and the cookie stored on the
user’s computer system. Another example is the cookie of a shopping cart in the online
shop. The online shop uses a cookie to remember the items that a customer has placed in
the virtual shopping cart.
The person concerned can prevent the setting of cookies by our website at any time by
means of a corresponding setting in the Internet browser used and thus permanently object
to the setting of cookies. Furthermore, cookies that have already been set can be deleted
at any time via an Internet browser or other software programs. This is possible in all
common Internet browsers. If the person concerned deactivates the setting of cookies in
the Internet browser used, not all functions of our website may be fully usable.
4. Collection of general data and information
The website of UMDO Agency LLC collects a series of general data and information when a
data subject or automated system calls up the website. This general data and information is
stored in the log files of the server. The (1) browser types and versions used, (2) the
operating system used by the accessing system, (3) the website from which an accessing
system accesses our website (so-called referrer), (4) the sub-websites, which are accessed
via an accessing system on our website is controlled, (5) the date and time of access to the
website, (6) an Internet protocol address (IP address),
When using these general data and information, the UMDO Agency LLC does not draw any
conclusions about the data subject. Rather, this information is required to (1) deliver the
content of our website correctly, (2) optimize the content of our website and the
advertising for it, (3) ensure the long-term functionality of our information technology
systems and the technology of our website and ( 4) to provide law enforcement authorities
with the information necessary for law enforcement in the event of a cyber attack. This
anonymously collected data and information is therefore evaluated by UMDO Agency LLC
both statistically and with the aim of increasing data protection and data security in our
company, to ultimately ensure an optimal level of protection for the personal data we
process. The anonymous data of the server log files are stored separately from all personal
data provided by an affected person.
5. Registration on our website
The data subject has the option of registering on the website of the controller by providing
personal data. Which personal data is transmitted to the person responsible for processing
results from the respective input mask used for registration. The personal data entered by
the person concerned are collected and stored exclusively for internal use by the person
responsible for processing and for their own purposes. The person responsible for
processing can arrange for the transfer to one or more processors, for example a parcel
service provider, who also uses the personal data exclusively for internal use,
By registering on the website of the person responsible for processing, the IP address
assigned to the person concerned by the Internet service provider (ISP), the date and time
of registration are also stored. This data is stored against the background that this is the
only way to prevent misuse of our services and, if necessary, to enable criminal offenses
that have been committed to be investigated. In this respect, the storage of this data is
necessary to protect the person responsible for processing. In principle, this data will not
be passed on to third parties unless there is a legal obligation to pass it on or the passing on
is for criminal prosecution.
The registration of the data subject, with the voluntary provision of personal data, enables
the data controller to offer the data subject content or services that, due to the nature of
the matter, can only be offered to registered users. Registered persons are free to change
the personal data provided during registration at any time or to have it completely deleted
from the database of the person responsible for processing.
The person responsible for processing shall provide any data subject with information at
any time upon request as to which personal data is stored about the data subject.
Furthermore, the person responsible for processing corrects or deletes personal data at
the request or notice of the person concerned, provided that there are no legal storage
obligations to the contrary. All of the employees of the person responsible for processing
are available to the person concerned as contact persons in this context.
6. Subscription to our newsletter
On the website of UMDO Agency LLC,users are given the opportunity to subscribe to our
enterprise’s newsletter. Which personal data is transmitted to the person responsible for
processing when ordering the newsletter results from the input mask used for this
purpose.
The UMDO Agency LLC informs its customers and business partners regularly by means of a
newsletter about enterprise offers. The newsletter of our company can only be received by
the person concerned if (1) the person concerned has a valid e-mail address and (2) the
person concerned registers for the newsletter dispatch. For legal reasons, a confirmation
e-mail will be sent to the e-mail address entered by a data subject for the first time for the
newsletter dispatch using the double opt-in procedure. This confirmation e-mail is used to
check whether the owner of the e-mail address, as the person concerned, has authorized
receipt of the newsletter.
When registering for the newsletter, we also store the IP address assigned by the Internet
Service Provider (ISP) of the computer system used by the person concerned at the time of
registration, as well as the date and time of registration. The collection of this data is
necessary in order to be able to understand the (possible) misuse of the e-mail address of a
person concerned at a later point in time and therefore serves to provide legal protection
for the person responsible for processing.
The personal data collected as part of registering for the newsletter will only be used to
send our newsletter. Furthermore, subscribers to the newsletter could be informed by email
if this is necessary for the operation of the newsletter service or for registration in this
regard, as could be the case in the event of changes to the newsletter offer or changes in
the technical conditions. The personal data collected as part of the newsletter service will
not be passed on to third parties. The subscription to our newsletter can be canceled by the
data subject at any time. The consent to the storage of personal data that the person
concerned has given us for sending the newsletter can be revoked at any time. There is a
corresponding link in every newsletter for the purpose of revoking consent. It is also
possible to unsubscribe from the newsletter at any time directly on the website of the
person responsible for processing or to inform the person responsible for processing of
this in another way.
7. Newsletter tracking
The newsletters of UMDO Agency LLC contain so-called tracking pixels. A tracking pixel is a
miniature graphic that is embedded in e-mails that are sent in HTML format to enable log
file recording and log file analysis. This allows a statistical evaluation of the success or
failure of online marketing campaigns to be carried out. Based on the embedded tracking
pixel, UMDO Agency LLC may see if and when an e-mail was opened by a data subject, and
which links in the e-mail were called up by data subjects.
Such personal data collected via the tracking pixels contained in the newsletters are stored
and evaluated by the person responsible for processing in order to optimize the newsletter
dispatch and to adapt the content of future newsletters even better to the interests of the
person concerned. This personal data will not be passed on to third parties. Affected
persons are entitled at any time to revoke the relevant separate declaration of consent
given via the double opt-in procedure. After a revocation, this personal data will be deleted
by the person responsible for processing. The UMDO Agency LLC automatically regards a
withdrawal from the receipt of the newsletter as a revocation.
8. Contact option via the website
Due to legal regulations, the website of UMDO Agency LLC contains information that
enables quick electronic contact to our company and direct communication with us, which
also includes a general address for so-called electronic mail (e-mail address). If a person
concerned contacts the person responsible for processing by e-mail or via a contact form,
the personal data transmitted by the person concerned will be automatically saved. Such
personal data transmitted on a voluntary basis by a data subject to the data controller are
stored for the purpose of processing or contacting the data subject.
9. Routine Deletion and Blocking of Personal Data
The person responsible for processing processes and stores the personal data of the
person concerned only for the period of time necessary to achieve the purpose of storage
or if this is required by the European directive and regulation giver or another legislator in
laws or regulations which the person responsible for processing subject, was provided.
If the purpose of storage no longer applies or if a storage period prescribed by the
European directive and regulation authority or another responsible legislator expires, the
personal data will be blocked or deleted as a matter of routine and in accordance with the
statutory provisions.
10. Rights of the data subject
• a) Right to confirmation
Each data subject has the right, granted by the European directive and regulation
giver, to request confirmation from the person responsible for processing as to
whether personal data relating to them is being processed. If a data subject
wishes to exercise this right to confirmation, they can contact an employee of the
data controller at any time.
• b) Right to information
Every person affected by the processing of personal data has the right, granted by
the European directive and regulation giver, to receive free information about the
personal data stored about him and a copy of this information from the person
responsible for processing at any time. Furthermore, the European legislator for
directives and regulations has granted the data subject access to the following
information:
o the processing purposes
o the categories of personal data being processed
o the recipients or categories of recipients to whom the personal
data have been or will be disclosed, in particular recipients in third
countries or international organizations
o if possible, the planned duration for which the personal data
will be stored or, if this is not possible, the criteria used to
determine that duration
o the existence of a right to correction or deletion of the personal
data concerning you or to restriction of processing by the person
responsible or a right to object to this processing
o the existence of a right of appeal to a supervisory authority
o if the personal data is not collected from the data subject: all
available information about the origin of the data
o the existence of automated decision-making including profiling
in accordance with Article 22 (1) and (4) GDPR and – at least in
these cases – meaningful information about the logic involved and
the scope and intended effects of such processing for the data
subject
• Furthermore, the data subject has a right to information as to whether
personal data has been transmitted to a third country or to an international
organization. If this is the case, the person concerned has the right to receive
information about the appropriate guarantees in connection with the
transmission.
If a data subject wishes to exercise this right to information, they can contact an
employee of the data controller at any time.
• c) Right to correction
Every person affected by the processing of personal data has the right granted by
the European directive and regulation giver to demand the immediate correction
of incorrect personal data concerning them. Furthermore, the data subject has
the right, taking into account the purposes of the processing, to request the
completion of incomplete personal data – also by means of a supplementary
declaration.
If a data subject wishes to exercise this right to rectification, they can contact an
employee of the data controller at any time.
• d) Right to erasure (right to be forgotten)
Every person affected by the processing of personal data has the right, granted by
the European directive and regulation giver, to demand that the person
responsible delete the personal data concerning them immediately, provided one
of the following Reasons apply and insofar as the processing is not necessary:
o The personal data were collected for such purposes or
otherwise processed for which they are no longer necessary.
o The data subject revokes their consent on which the processing
was based pursuant to Article 6(1)(a) GDPR or Article 9(2)(a)
GDPR, and there is no other legal basis for the processing.
o The data subject objects to the processing pursuant to Article
21 (1) GDPR and there are no overriding legitimate reasons for the
processing, or the data subject objects to the processing pursuant
to Article 21 (2) GDPR processing on.
o The personal data have been unlawfully processed.
o Erasure of the personal data is necessary to fulfill a legal
obligation in Union or Member State law to which the controller is
subject.
o The personal data was collected in relation to information
society services offered in accordance with Art. 8 Para. 1 DS-GVO.
• If one of the above reasons applies and a data subject wishes to have personal
data stored at UMDO Agency LLC deleted, they can contact an employee of the
data controller at any time. The employee of UMDO Agency LLC will ensure that
the request for deletion is complied with immediately.
The employee of UMDO Agency LLC . Foundation will arrange the necessary in
individual cases.
• e) Right to restriction of processing
Any person affected by the processing of personal data has the right granted by
the European directive and regulation giver to demand that the person
responsible restrict the processing if one of the following conditions is met:
o The accuracy of the personal data is contested by the data
subject for a period enabling the controller to verify the accuracy
of the personal data.
o The processing is unlawful, the data subject refuses the
deletion of the personal data and instead requests the restriction
of the use of the personal data.
o The person responsible no longer needs the personal data for
the purposes of processing, but the data subject needs them to
assert, exercise or defend legal claims.
o The data subject has lodged an objection to the processing
pursuant to Article 21(1) of the GDPR pending the verification
whether the legitimate grounds of the controller override those of
the data subject.
• If one of the above conditions is met and a data subject wishes to request the
restriction of personal data stored at UMDO Agency LLC (limited liability), they
can contact an employee of the data controller at any time. The employee of the
DNT83 UG (limited liability) will arrange for the restriction of the processing.
• f) Right to data portability
Every person affected by the processing of personal data has the right, granted by
the European directive and regulation giver, to receive the personal data relating
to them, which the person concerned has provided to a person responsible, in a
structured, common and machine-readable format. You also have the right to
transmit this data to another person responsible without hindrance from the
person responsible to whom the personal data was provided, provided that the
processing is based on the consent in accordance with Art. 6 Para. 1 Letter a DSGVO
or Art. 9 Para 2 letter a DS-GVO or on a contract in accordance with Article 6
paragraph 1 letter b DS-GVO and the processing is carried out using automated
procedures,
Furthermore, when exercising their right to data portability in accordance with
Art. 20 Para the rights and freedoms of other persons are not impaired by this.
To assert the right to data portability, the data subject can contact an employee of
UMDO Sports Marketing at any time.
• g) Right to object
Every person affected by the processing of personal data has the right granted by
the European directive and regulation giver, for reasons that arise from their
particular situation, at any time against the processing of personal data
concerning them, which is based on Art. 6 Para. 1 letters e or f DS-GVO to file an
objection. This also applies to profiling based on these provisions.
UMDO Agency LLC (limited liability) will no longer process the personal data in
the event of an objection, unless we can demonstrate compelling legitimate
grounds for the processing which outweigh the interests, rights and freedoms of
the data subject, or the processing serves to assert exercise or defense of legal
claims.
If UMDO Agency LLC (limited liability) processes personal data in order to
operate direct advertising, the person concerned has the right to object at any
time to the processing of personal data for the purpose of such advertising. This
also applies to profiling insofar as it is associated with such direct advertising. If
the data subject objects to UMDO Agency LLC (limited liability) i. Establishment
of processing for direct marketing purposes, UMDO Agency LLC (limited liability)
will no longer process the personal data for these purposes.
In addition, the data subject has the right, for reasons arising from their
particular situation, against the processing of personal data relating to them,
which is carried out at UMDO Agency LLC (limited liability) for scientific or
historical research purposes or for statistical purposes in accordance with Art. 89
Para. 1 DS-GVO to object, unless such processing is necessary to fulfill a task in
the public interest.
In order to exercise the right to object, the data subject can directly contact any
employee of UMDO Agency LLC (limited liability) or another employee. The data
subject is also free, in connection with the use of information society services,
notwithstanding Directive 2002/58/EC, to exercise their right to object by
automated means using technical specifications.
• h) Automated decisions in individual cases including profiling
Any person affected by the processing of personal data has the right granted by
the European legislator for directives and regulations not to be subject to a
decision based solely on automated processing – including profiling – which has
legal effects on them or significantly affects them in a similar way, if the decision
(1) is not necessary for entering into, or the performance of, a contract between
the data subject and the controller, or (2) due to Union or Member State
legislation to which the controller is subject,is permissible and these legal
provisions contain appropriate measures to safeguard the rights and freedoms
and legitimate interests of the data subject or (3) is carried out with the express
consent of the data subject.
If the decision (1) is necessary for entering into, or the performance of, a contract
between the data subject and a data controller, or (2) it is based on the data
subject’s explicit consent, the UMDO Agency LLC (limited liability) shall
implement suitable measures to safeguard the rights and freedoms and to protect
the legitimate interests of the data subject, including at least the right to obtain
human intervention on the part of the controller, to express his or her point of
view and to contest the decision.
If the data subject wishes to assert rights relating to automated decisions, they
can contact an employee of the data controller at any time.
• i) Right to revoke consent under data protection law
Any person affected by the processing of personal data has the right granted by
the European legislator for directives and regulations to revoke consent to the
processing of personal data at any time.
If the data subject wishes to assert their right to revoke consent, they can contact
an employee of the data controller at any time.
11. Data protection regulations for the deployment and use of Facebook
The person responsible for processing has integrated components of the company
Facebook on this website. Facebook is a social network.
A social network is a social meeting place operated on the Internet, an online community
that usually enables users to communicate with one another and to interact in virtual
space. A social network can serve as a platform for exchanging opinions and experiences,
or it allows the Internet community to provide personal or company-related information.
Among other things, Facebook enables users of the social network to create private
profiles, upload photos and network via friend requests.
Facebook’s operating company is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA.
If a person concerned lives outside the USA or Canada, the person responsible for
processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal
Harbour, Dublin 2, Ireland.
Each time one of the individual pages of this website is called up, which is operated by the
person responsible for processing and on which a Facebook component (Facebook plug-in)
has been integrated, the Internet browser on the information technology system of the
person concerned is automatically activated by the respective Facebook component
causes a representation of the corresponding Facebook component to be downloaded
from Facebook. A complete overview of all Facebook plug-ins can be found at
https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical
process, Facebook is informed which specific subpage of our website is visited by the
person concerned.
If the person concerned is logged on to Facebook at the same time, Facebook recognizes
which specific subpage of our website the person concerned is visiting each time the
person concerned calls up our website and for the entire duration of their stay on our
website. This information is collected by the Facebook component and assigned to the
respective Facebook account of the person concerned by Facebook. If the person
concerned clicks on one of the Facebook buttons integrated on our website, for example
the „Like“ button, or if the person concerned makes a comment, Facebook assigns this
information to the personal Facebook user account of the person concerned and stores
this personal data .
Facebook always receives information via the Facebook component that the person
concerned has visited our website if the person concerned is logged in to Facebook at the
same time as accessing our website; this takes place regardless of whether the person
concerned clicks on the Facebook component or not. If the data subject does not want this
information to be transmitted to Facebook in this way, they can prevent the transmission
by logging out of their Facebook account before accessing our website.
The data policy published by Facebook, which can be accessed at https://dede.
facebook.com/about/privacy/, provides information about the collection, processing
and use of personal data by Facebook. It is also explained there which setting options
Facebook offers to protect the privacy of the data subject. In addition, various applications
are available that make it possible to suppress data transmission to Facebook. Such
applications can be used by the person concerned to suppress data transmission to
Facebook.
12. Data protection regulations for the deployment and use of Google AdSense
The person responsible for processing has integrated Google AdSense on this website.
Google AdSense is an online service that enables advertising to be placed on third-party
sites. Google AdSense is based on an algorithm that selects the advertisements displayed
on third-party sites that match the content of the respective third-party site. Google
AdSense allows interest-based targeting of the Internet user, which is implemented by
generating individual user profiles.
The operating company of the Google AdSense component is Alphabet Inc., 1600
Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of the Google AdSense component is the integration of advertisements on our
website. Google AdSense places a cookie on the information technology system of the
person concerned. What cookies are has already been explained above. By setting the
cookie, Alphabet Inc. is enabled to analyze the use of our website. Each time one of the
individual pages of this website is called up, which is operated by the person responsible
for processing and on which a Google AdSense component has been integrated, the
Internet browser on the information technology system of the person concerned is
automatically activated by the respective Google AdSense component to transmit data to
Alphabet Inc. for the purpose of online advertising and the settlement of commissions.
The person concerned can prevent the setting of cookies by our website, as already
described above, at any time by means of a corresponding setting in the Internet browser
used and thus permanently object to the setting of cookies. Such a setting of the Internet
browser used would also prevent Alphabet Inc. from setting a cookie on the information
technology system of the person concerned. In addition, a cookie already set by Alphabet
Inc. can be deleted at any time via the Internet browser or other software programs.
Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic
that is embedded in websites to enable log file recording and log file analysis, which allows
a statistical evaluation to be carried out. Based on the embedded tracking pixel, Alphabet
Inc. can see if and when a website was opened by a data subject and which links were
clicked on by data subjects. Tracking pixels are used, among other things, to evaluate the
flow of visitors to a website.
Personal data and information, which also includes the IP address and is necessary for the
collection and billing of the advertisements displayed, is transmitted to Alphabet Inc. in the
United States of America via Google AdSense. This personal data is stored and processed
in the United States of America. Alphabet Inc. may pass on this personal data collected via
the technical process to third parties.
Google AdSense is explained in more detail under this link
https://www.google.de/intl/de/adsense/start/.
13. Data protection regulations for the application and use of Google Analytics (with
anonymization function)
The person responsible for processing has integrated the Google Analytics component
(with anonymization function) on this website. Google Analytics is a web analysis service.
Web analysis is the collection, collection and evaluation of data about the behavior of
visitors to websites. A web analysis service collects, among other things, data about the
website from which a person concerned came to a website (so-called referrer), which
subpages of the website were accessed or how often and for how long a subpage was
viewed. A web analysis is mainly used to optimize a website and for the cost-benefit
analysis of internet advertising.
The operating company of the Google Analytics component is Google Inc., 1600
Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
The person responsible for processing uses the addition „_gat._anonymizeIp“ for the web
analysis via Google Analytics. With this addition, the IP address of the Internet connection
of the person concerned is shortened and anonymized by Google if our website is accessed
from a member state of the European Union or from another state party to the Agreement
on the European Economic Area.
The purpose of the Google Analytics component is to analyze visitor flows on our website.
Google uses the data and information obtained, among other things, to evaluate the use of
our website, to compile online reports for us that show the activities on our website, and to
provide other services related to the use of our website.
Google Analytics places a cookie on the information technology system of the data subject.
What cookies are has already been explained above. By setting the cookie, Google is able to
analyze the use of our website. Each time one of the individual pages of this website is
called up, which is operated by the person responsible for processing and on which a
Google Analytics component has been integrated, the Internet browser on the information
technology system of the person concerned is automatically activated by the respective
Google Analytics component to transmit data to Google for online analysis. As part of this
technical process, Google gains knowledge of personal data, such as the IP address of the
person concerned, which Google uses, among other things,
The cookie is used to store personal information, such as access time, the location from
which access was made and the frequency of visits to our website by the person
concerned. Each time you visit our website, this personal data, including the IP address of
the Internet connection used by the person concerned, is transmitted to Google in the
United States of America. This personal data is stored by Google in the United States of
America. Google may pass on this personal data collected via the technical process to third
parties.
The person concerned can prevent the setting of cookies by our website, as already
described above, at any time by means of a corresponding setting in the Internet browser
used and thus permanently object to the setting of cookies. Such a setting of the Internet
browser used would also prevent Google from setting a cookie on the information
technology system of the person concerned. In addition, a cookie already set by Google
Analytics can be deleted at any time via the Internet browser or other software programs.
Furthermore, the data subject has the option of objecting to and preventing the collection
of data generated by Google Analytics relating to the use of this website and the processing
of this data by Google. To do this, the data subject must download and install a browser
add-on from the link https://tools.google.com/dlpage/gaoptout. This browser add-on tells
Google Analytics via JavaScript that no data and information about visits to websites may
be transmitted to Google Analytics. The installation of the browser add-on is evaluated by
Google as a contradiction. If the information technology system of the person concerned is
later deleted, formatted or reinstalled, the data subject must reinstall the browser add-on
in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated
by the person concerned or another person who is attributable to their sphere of influence,
there is the possibility of reinstalling or reactivating the browser add-on.
Further information and Google’s applicable data protection regulations can be found at
https://www.google.de/intl/de/policies/privacy/ and at
http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more
detail under this link https://www.google.com/intl/de_de/analytics/.
14. Data protection regulations for the application and use of Google Remarketing
The person responsible for processing has integrated Google Remarketing services on this
website. Google Remarketing is a Google AdWords feature that allows a company to serve
ads to Internet users who have previously visited the company’s website. The integration of
Google Remarketing therefore allows a company to create user-related advertising and
consequently to display interest-relevant advertisements to the Internet user.
The operator of the Google Remarketing services is Google Inc., 1600 Amphitheater Pkwy,
Mountain View, CA 94043-1351, USA.
The purpose of Google Remarketing is to display interest-based advertising. Google
Remarketing enables us to display advertisements via the Google advertising network or to
have them displayed on other websites, which are tailored to the individual needs and
interests of Internet users.
Google Remarketing sets a cookie on the information technology system of the data
subject. What cookies are has already been explained above. With the setting of the cookie,
Google is able to recognize the visitor to our website if he or she subsequently calls up
websites that are also members of the Google advertising network. Each time a website is
accessed on which the Google Remarketing service has been integrated, the Internet
browser of the person concerned automatically identifies itself to Google. As part of this
technical process, Google gains knowledge of personal data, such as the IP address or the
surfing behavior of the user, which Google uses, among other things, to display interestbased
advertising.
The cookie is used to store personal information, such as the Internet pages visited by the
person concerned. Accordingly, each time you visit our website, personal data, including
the IP address of the Internet connection used by the person concerned, is transmitted to
Google in the United States of America. This personal data is stored by Google in the United
States of America. Google may pass on this personal data collected via the technical
process to third parties.
The person concerned can prevent the setting of cookies by our website, as already
described above, at any time by means of a corresponding setting in the Internet browser
used and thus permanently object to the setting of cookies. Such a setting of the Internet
browser used would also prevent Google from setting a cookie on the information
technology system of the person concerned. In addition, a cookie already set by Google
Analytics can be deleted at any time via the Internet browser or other software programs.
Furthermore, the data subject has the option of objecting to interest-based advertising by
Google. To do this, the person concerned must call up the link www.google.de/settings/ads
from each of the Internet browsers they use and make the desired settings there.
Further information and Google’s applicable data protection regulations can be found at
https://www.google.de/intl/de/policies/privacy/.
15. Data protection regulations for the deployment and use of Google+
The person responsible for processing has integrated the Google+ button as a component
on this website. Google+ is a so-called social network. A social network is a social meeting
place operated on the Internet, an online community that usually enables users to
communicate with one another and to interact in virtual space. A social network can serve
as a platform for exchanging opinions and experiences, or it allows the Internet community
to provide personal or company-related information. Among other things, Google+ enables
users of the social network to create private profiles, upload photos and network via friend
requests.
The operating company of Google+ is Google Inc., 1600 Amphitheater Pkwy, Mountain View,
CA 94043-1351, USA.
Each time one of the individual pages of this website is called up, which is operated by the
person responsible for processing and on which a Google+ button has been integrated, the
Internet browser on the information technology system of the person concerned is
automatically prompted by the respective Google+ button to display the corresponding
Google+ Download button from Google. As part of this technical process, Google is
informed which specific subpage of our website is visited by the person concerned. More
detailed information about Google+ is available at https://developers.google.com/+/.
If the person concerned is logged in to Google+ at the same time, Google recognizes which
specific subpage of our website the person concerned is visiting each time the person
concerned calls up our website and for the entire duration of their stay on our website. This
information is collected by the Google+ button and assigned by Google to the respective
Google+ account of the person concerned.
If the person concerned clicks on one of the Google+ buttons integrated on our website and
thus makes a Google+1 recommendation, Google assigns this information to the personal
Google+ user account of the person concerned and stores this personal data. Google stores
the Google+1 recommendation of the person concerned and makes it publicly available in
accordance with the terms accepted by the person concerned in this respect. A Google+1
recommendation given by the person concerned on this website will then be used in other
Google services together with other personal data, such as the name of the Google+1
account used by the person concerned and the photo stored in it. for example the search
engine results of the Google search engine, stored and processed in the Google account of
the person concerned or in other places, for example on websites or in connection with
advertisements. Furthermore, Google is able to link the visit to this website with other
personal data stored by Google. Google also records this personal information for the
purpose of improving or optimizing the various Google services.
Google always receives information via the Google+ button that the person concerned has
visited our website if the person concerned is logged in to Google+ at the same time as
accessing our website; this takes place regardless of whether the person concerned clicks
on the Google+ button or not.
If the person concerned does not want personal data to be transmitted to Google, they can
prevent such a transmission by logging out of their Google+ account before accessing our
website.
Further information and Google’s applicable data protection regulations can be found at
https://www.google.de/intl/de/policies/privacy/. Further information from Google on the
Google +1 button can be found at https://developers.google.com/+/web/buttons-policy.
16. Data protection regulations for the deployment and use of Google AdWords
The person responsible for processing has integrated Google AdWords on this website.
Google AdWords is an internet advertising service that allows advertisers to place ads in
both Google’s search engine results and the Google advertising network. Google AdWords
allows an advertiser to pre-define certain keywords that will be used to display an ad in
Google’s search engine results only when the user uses the search engine to retrieve a
keyword-related search result. In the Google advertising network, the ads are distributed to
topic-relevant websites using an automatic algorithm and taking into account the
previously defined keywords.
The operator of the Google AdWords services is Google Inc., 1600 Amphitheater Pkwy,
Mountain View, CA 94043-1351, USA.
The purpose of Google AdWords is to promote our website by displaying interest-based
advertising on the websites of third-party companies and in the search engine results of
the Google search engine and displaying third-party advertising on our website.
If a person concerned reaches our website via a Google ad, a so-called conversion cookie is
stored on the information technology system of the person concerned by Google. What
cookies are has already been explained above. A conversion cookie loses its validity after
thirty days and is not used to identify the person concerned. If the cookie has not yet
expired, the conversion cookie is used to determine whether certain sub-pages, such as
the shopping cart from an online shop system, were accessed on our website. The
conversion cookie enables both us and Google to understand whether a person who came
to our website via an AdWords ad generated revenue, i.e. completed or canceled a
purchase.
The data and information collected through the use of the conversion cookie are used by
Google to create visit statistics for our website. In turn, we use these visit statistics to
determine the total number of users who were referred to us via AdWords ads, i.e. to
determine the success or failure of the respective AdWords ad and to optimize our
AdWords ads for the future . Neither our company nor other Google AdWords advertisers
receive information from Google that could be used to identify the person concerned.
The conversion cookie is used to store personal information, such as the website visited by
the person concerned. Accordingly, each time you visit our website, personal data,
including the IP address of the Internet connection used by the person concerned, is
transmitted to Google in the United States of America. This personal data is stored by
Google in the United States of America. Google may pass on this personal data collected via
the technical process to third parties.
The person concerned can prevent the setting of cookies by our website, as already
described above, at any time by means of a corresponding setting in the Internet browser
used and thus permanently object to the setting of cookies. Such a setting of the Internet
browser used would also prevent Google from setting a conversion cookie on the
information technology system of the person concerned. In addition, a cookie already set
by Google AdWords can be deleted at any time via the Internet browser or other software
programs.
Furthermore, the data subject has the option of objecting to interest-based advertising by
Google. To do this, the person concerned must call up the link www.google.de/settings/ads
from each of the Internet browsers they use and make the desired settings there.
Further information and Google’s applicable data protection regulations can be found at
https://www.google.de/intl/de/policies/privacy/.
17. Data protection regulations for the deployment and use of Instagram
The person responsible for processing has integrated components of the Instagram service
on this website. Instagram is a service that qualifies as an audiovisual platform and allows
users to share photos and videos and also retransmit such data on other social networks.
The operating company of the Instagram services is Instagram LLC, 1 Hacker Way, Building
14 First Floor, Menlo Park, CA, USA.
Each time one of the individual pages of this website is called up, which is operated by the
person responsible for processing and on which an Instagram component (Insta button) has
been integrated, the Internet browser on the information technology system of the person
concerned is automatically activated by the respective Instagram component causes a
representation of the corresponding component to be downloaded from Instagram. As part
of this technical process, Instagram is informed which specific subpage of our website is
visited by the person concerned.
If the person concerned is logged in to Instagram at the same time, Instagram recognizes
which specific subpage the person concerned is visiting each time the person concerned
calls up our website and for the entire duration of their stay on our website. This
information is collected by the Instagram component and assigned by Instagram to the
respective Instagram account of the person concerned. If the person concerned clicks on
one of the Instagram buttons integrated on our website, the data and information thus
transmitted are assigned to the personal Instagram user account of the person concerned
and stored and processed by Instagram.
Instagram always receives information via the Instagram component that the person
concerned has visited our website if the person concerned is logged in to Instagram at the
same time as accessing our website; this takes place regardless of whether the data
subject clicks on the Instagram component or not. If the data subject does not want this
information to be transmitted to Instagram, they can prevent the transmission by logging
out of their Instagram account before accessing our website.
Further information and Instagram’s applicable data protection regulations can be found at
https://help.instagram.com/155833707900388 and
https://www.instagram.com/about/legal/privacy/.
18. Payment method: data protection regulations for PayPal as a payment method
The person responsible for processing has integrated PayPal components on this website.
PayPal is an online payment service provider. Payments are processed via so-called PayPal
accounts, which represent virtual private or business accounts. PayPal also offers the
option of processing virtual payments via credit cards if a user does not have a PayPal
account. A PayPal account is managed via an email address, which is why there is no classic
account number. PayPal makes it possible to trigger online payments to third parties or to
receive payments. PayPal also assumes trustee functions and offers buyer protection
services.
The European operating company of PayPal is PayPal (Europe) S.à.rl & Cie. SCA, 22-24
Boulevard Royal, 2449 Luxembourg, Luxembourg.
If the data subject selects „PayPal“ as the payment option during the ordering process in our
online shop, the data of the data subject is automatically transmitted to PayPal. By
selecting this payment option, the data subject agrees to the transfer of personal data
required for payment processing.
The personal data transmitted to PayPal is usually first name, last name, address, email
address, IP address, telephone number, mobile phone number or other data required for
payment processing. Personal data related to the respective order are also required to
process the purchase contract.
The transmission of the data is intended for payment processing and fraud prevention. The
person responsible for processing will transmit personal data to PayPal in particular if there
is a legitimate interest in the transmission. The personal data exchanged between PayPal
and the person responsible for processing may be transmitted by PayPal to credit agencies.
The purpose of this transmission is to check identity and creditworthiness.
PayPal may pass on the personal data to affiliated companies and service providers or
subcontractors insofar as this is necessary to fulfill the contractual obligations or the data
is to be processed in the order.
The data subject has the option of withdrawing their consent to the handling of personal
data from PayPal at any time. A revocation does not affect personal data that must be
processed, used or transmitted for (contractual) payment processing.
PayPal’s applicable data protection regulations can be found at
https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
19. Payment method: data protection regulations for immediate transfer as a payment
method
The person responsible for processing has integrated components of Sofortüberweisung
on this website. Sofortüberweisung is a payment service that enables cashless payment for
products and services on the Internet. Sofortüberweisung represents a technical
procedure through which the online retailer immediately receives a payment confirmation.
In this way, a retailer is able to deliver goods, services or downloads to the customer
immediately after the order has been placed.
The operating company of Sofortüberweisung is SOFORT GmbH, Fußbergstraße 1, 82131
Gauting, Germany.
If the person concerned selects “Sofortüberweisung” as a payment option during the
ordering process in our online shop, the data of the person concerned is automatically
transmitted to Sofortüberweisung. By selecting this payment option, the person concerned
agrees to the transfer of personal data required for payment processing.
When making a purchase via Sofortüberweisung, the buyer transmits the PIN and TAN to
Sofort GmbH. Sofortüberweisung then carries out a transfer to the online retailer after a
technical check of the account balance and retrieval of further data to check the account
funds. The execution of the financial transaction is then automatically communicated to
the online retailer.
The personal data exchanged with Sofortüberweisung is first name, last name, address,
email address, IP address, telephone number, mobile phone number or other data
necessary for payment processing. The transmission of the data is intended for payment
processing and fraud prevention. The person responsible for processing will also transmit
other personal data to Sofortüberweisung if there is a legitimate interest in the
transmission. The personal data exchanged between Sofortüberweisung and the person
responsible for processing may be transmitted by Sofortüberweisung to credit agencies.
The purpose of this transmission is to check identity and creditworthiness.
Sofortüberweisung may pass on the personal data to affiliated companies and service
providers or subcontractors insofar as this is necessary to fulfill the contractual obligations
or the data is to be processed in the order.
The person concerned has the option to revoke their consent to the handling of personal
data at any time. A revocation does not affect personal data that must be processed, used
or transmitted for (contractual) payment processing.
The applicable data protection regulations of Sofortüberweisung can be accessed at
https://www.sofort.com/ger-DE/datenschutzerklaerung-sofort-gmbh/.
20. Legal Basis for Processing
Art. 6 I lit. a DS-GVO serves our company as the legal basis for processing operations for
which we obtain consent for a specific processing purpose. If the processing of personal
data is necessary to fulfill a contract to which the data subject is party, as is the case, for
example, with processing operations that are necessary for the delivery of goods or the
provision of another service or consideration, the processing is based on Art. 6 I lit. b GDPR.
The same applies to such processing operations that are necessary to carry out precontractual
measures, for example in the case of inquiries about our products or services.
If our company is subject to a legal obligation which requires the processing of personal
data, such as the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c
GDPR. In rare cases, the processing of personal data could become necessary to protect
the vital interests of the data subject or another natural person. This would be the case, for
example, if a visitor were injured in our company and his name, age, health insurance data
or other vital information would have to be passed on to a doctor, hospital or other third
party. Then the processing would be based on Art. 6 I lit. d GDPR. Ultimately, processing
operations could be based on Art. 6 I lit. f DS-GVO. Processing operations that are not
covered by any of the aforementioned legal bases are based on this legal basis if the
processing is necessary to protect a legitimate interest of our company or a third party,
provided that the interests, fundamental rights and fundamental freedoms of the person
concerned do not prevail. Such processing operations are permitted to us in particular
because they have been specifically mentioned by the European legislator. In this respect,
he took the view that a legitimate interest could be assumed if the data subject is a
customer of the person responsible (recital 47 sentence 2 DS-GVO). if the processing is
necessary to protect a legitimate interest of our company or a third party, provided that the
interests, fundamental rights and fundamental freedoms of the person concerned do not
prevail. Such processing operations are permitted to us in particular because they have
been specifically mentioned by the European legislator. In this respect, he took the view
that a legitimate interest could be assumed if the data subject is a customer of the person
responsible (recital 47 sentence 2 DS-GVO). if the processing is necessary to protect a
legitimate interest of our company or a third party, provided that the interests,
fundamental rights and fundamental freedoms of the person concerned do not prevail.
Such processing operations are permitted to us in particular because they have been
specifically mentioned by the European legislator. In this respect, he took the view that a
legitimate interest could be assumed if the data subject is a customer of the person
responsible (recital 47 sentence 2 DS-GVO).
21. Legitimate interests in processing pursued by the controller or a third party
If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is
conducting our business for the benefit of all our employees and our shareholders.
22. Duration for which the personal data will be stored
The criterion for the duration of the storage of personal data is the respective statutory
retention period. After the deadline has expired, the corresponding data will be routinely
deleted, provided that they are no longer required to fulfill the contract or to initiate a
contract.
23. Statutory or contractual requirements for providing the personal data; Necessity for the
conclusion of the contract; obligation of the data subject to provide the personal data;
possible consequences of non-provision
We clarify that the provision of personal data is partly required by law (e.g. tax regulations)
or can also result from contractual regulations (e.g. information on the contractual
partner). Sometimes it may be necessary for a contract to be concluded that a person
concerned makes personal data available to us, which must then be processed by us. For
example, the data subject is obliged to provide us with personal data if our company
concludes a contract with them. Failure to provide the personal data would mean that the
contract with the data subject could not be concluded. Before personal data is provided by
the data subject, the data subject must contact one of our employees.
24. Existence of automated decision-making
As a responsible company, we do not use automatic decision-making or profiling.